Businesses across various industries struggled to maintain a strong, consistent brand presence while scaling content creation.
BRANDED CONTENT AT SCALEEmpowering Businesses Across Industries
CREATIVE SPECIALIST II, GoDADDY EVENTS & PROMOTIONS TEAM
Strategy & Execution
High-Volume Content Creation
Designed social media graphics, captions, and print materials, ensuring brand consistency across industries.
Branding & Adherence
Created content tailored to each business’s brand guidelines, maintaining consistency in logos, colors, and messaging.
Strategic Scheduling & Ads
Managed content requests via JIRA, balancing organic and promotional posts while optimizing for paid ad performance.
Trend-Driven Design
Led quarterly design trend research to inform creative direction and keep content industry-relevant.
Workshops & Process Optimization
Conducted 10+ internal workshops on branding and content strategy, improving team efficiency by 25%.
Cross-Team
Collaboration
Worked closely with account managers, sales teams, paid media specialists, and platform operations to align content with client goals.
branded content at scale
Impact & Deliverables
- 15,000+ branded social media assets over a 4 year tenure businesses across healthcare, real estate, restaurants, pet care, law, retail, beauty, plumbing, HVAC, and more.
- Ensured consistent, on-brand content by adhering to business-specific branding guidelines for every design.
- Maintained a strategic content cadence, meeting a daily quota of 20+ scheduled designs and captions.
- Optimized content for paid campaigns, ensuring all assets were formatted correctly for advertising.
- Increased team efficiency by 25% through training workshops and workflow improvements.
- Streamlined creative processes by testing and refining new strategies before full implementation.
- Quarterly trend research presentations to inform and refine creative strategies.
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